{"id":1770,"date":"2021-01-21T06:18:20","date_gmt":"2021-01-20T21:18:20","guid":{"rendered":"https:\/\/rights-income.net\/?p=1770"},"modified":"2021-11-29T06:44:29","modified_gmt":"2021-11-28T21:44:29","slug":"%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%b8%8d%e5%8f%af%e6%ac%a0%e3%81%aa%e6%b6%88%e8%b2%bb%e8%80%85%e8%a1%8c%e5%8b%95%e3%83%a2%e3%83%87%e3%83%ab%e3%83%bbaisas","status":"publish","type":"post","link":"https:\/\/diy-planning.jp\/marketing\/?p=1770","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u4e0d\u53ef\u6b20\u306a\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\u30fbAISAS\u3068\u306f"},"content":{"rendered":"

\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u7387\u304c\u8457\u3057\u3044\u73fe\u4ee3\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u8cfc\u8cb7\u6642\u306e\u884c\u52d5\u304c\u3001\u6614\u306b\u6bd4\u3079\u3001\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u305d\u306e\u305f\u3081\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u300c\u63d0\u4f9b\u8005\u300d\u3067\u3042\u308b\u4f01\u696d\u3068\u3001\u8cfc\u5165\u8005\uff1d\u6d88\u8cbb\u8005\u9593\u306e\u60c5\u5831\u4f1d\u9054\u306e\u65b9\u6cd5\u306b\u3082\u65b9\u5411\u306e\u8ee2\u63db\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n

\u305d\u3093\u306a\u6d88\u8cbb\u8005\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3059\u3079\u304f\u958b\u767a\u3055\u308c\u305f\u306e\u304c\u300cAISAS<\/strong>\u300d\u3068\u547c\u3070\u308c\u308b\u6d88\u8cbb\u8005\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u3067\u3059\u3002<\/p>\n

\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u76db\u3093\u306a\u73fe\u4ee3\u793e\u4f1a\u306b\u304a\u3044\u3066\u3001\u30de\u30fc\u30b1\u30c3\u30bf\u30fc\u306b\u306f\u4e0d\u53ef\u6b20\u306a\u77e5\u8b58\u3068\u8a00\u3048\u308b\u300cAISAS\u300d\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

\u6d88\u8cbb\u8005\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\uff1aAISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09\u3068\u306f<\/h2>\n

\"\"<\/p>\n

\u73fe\u5728\u306e\u3088\u3046\u306b\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u767a\u9054\u3057\u3066\u3044\u306a\u30441900\u5e74\u4ee3\u306b\u306f\u3001AIDMA \uff08\u30a2\u30a4\u30c9\u30de\uff09<\/strong>\u3068\u547c\u3070\u308c\u308b\u6d88\u8cbb\u8005\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u304c\u30de\u30fc\u30b1\u30c3\u30bf\u30fc\u306e\u9593\u306b\u5e83\u304f\u666e\u53ca\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n

AIDMA \uff08\u30a2\u30a4\u30c9\u30de\uff09\u306e\u6cd5\u5247\u3068\u306f<\/h3>\n

\u25ceAttention\uff08\u6ce8\u610f\u30fb\u8a8d\u8b58\uff09\u2192\u4e0e\u3048\u3089\u308c\u305f\u60c5\u5831\u3092\u898b\u3066\u3001\u5546\u54c1\u3092\u8a8d\u8b58\u3059\u308b<\/p>\n

\u25ceInterest\uff08\u8208\u5473\uff09\u2192\u5546\u54c1\u306b\u5bfe\u3057\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u899a\u3048\u308b<\/p>\n

\u25ceDesire\uff08\u6b32\u6c42\uff09\u2192\u5546\u54c1\u304c\u6b32\u3057\u3044\u3068\u601d\u3046<\/p>\n

\u25ceMemory\uff08\u8a18\u61b6\uff09\u2192\u5546\u54c1\u306e\u540d\u524d\u3092\u899a\u3048\u308b<\/p>\n

\u25ceAction\uff08\u884c\u52d5\uff09\u2192\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b<\/p>\n

AIDMA \uff08\u30a2\u30a4\u30c9\u30de\uff09\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u6d41\u308c\u306e\u8aad\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u306e\u982d\u6587\u5b57\u53d6\u3063\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n

\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u306e4\u5927\u5e83\u544a\uff08\u65b0\u805e\u5e83\u544a\u3001\u96d1\u8a8c\u5e83\u544a\u3001\u30c6\u30ec\u30d3CM\u3001\u30e9\u30b8\u30aaCM\uff09\u304c\u4e3b\u6d41\u3060\u3063\u305f\u6642\u4ee3\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c3\u30bf\u30fc\u304c\u3053\u305e\u3063\u3066\u5229\u7528\u3057\u3066\u3044\u305f\u306e\u3067\u3059\u3002<\/span><\/p>\n

AIDMA \uff08\u30a2\u30a4\u30c9\u30de\uff09\u2192AISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09\u3078<\/h3>\n

\u3057\u304b\u3057\u30012000\u5e74\u4ee3\u306b\u5165\u308a\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u306f\u5909\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

\u6d88\u8cbb\u8005\u306f\u3082\u306f\u3084\u60c5\u5831\u304c\u4e0e\u3048\u3089\u308c\u308b\u306e\u3092\u300c\u5f85\u3064\u300d\u4e8b\u3092\u6b62\u3081\u3001\u81ea\u5206\u304b\u3089\u60c5\u5831\u3092\u300c\u63a2\u3059\u300d\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n

\u3053\u306e\u6d88\u8cbb\u8005\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3057\u3066\u958b\u767a\u3055\u308c\u305f\u306e\u304cAISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09\u3067\u3059\u3002<\/p>\n

AISAS\u3068AIDMA\u306e\u76f8\u9055\u70b9<\/h2>\n

\"\u30dd\u30a4\u30f3\u30c8\"<\/p>\n

AISAS<\/strong>\u306f\u3001AIDMA\u3068\u540c\u3058\u3088\u3046\u306b5\u3064\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u982d\u6587\u5b57\u304b\u3089\u3068\u3063\u305f\u8a00\u8449\u3067\u3001<\/p>\n

    \n
  • \u300cAttention\uff08\u6ce8\u610f\u30fb\u8a8d\u77e5\uff09\u300d<\/strong><\/li>\n
  • \u300cInterest\uff08\u8208\u5473\uff09\u300d<\/strong><\/li>\n
  • \u300cSearch\uff08\u691c\u7d22\uff09\u300d<\/strong><\/li>\n
  • \u300cAction\uff08\u884c\u52d5\uff09\u300d<\/strong><\/li>\n
  • \u300cShare\uff08\u5171\u6709\uff09\u300d<\/strong><\/li>\n<\/ul>\n

    \u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

    \u305d\u308c\u3067\u306fAISAS\u3092\u5229\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d41\u308c\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

    Attention\uff08\u6ce8\u610f\u30fb\u8a8d\u8b58\uff09<\/h3>\n

    WEB\u30b5\u30a4\u30c8\u3084SNS\u3001\u53e3\u30b3\u30df\u30b5\u30a4\u30c8<\/strong>\u3092\u901a\u3058\u3066\u3001\u6d88\u8cbb\u8005\u306f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u59cb\u3081\u3066\u8a8d\u8b58<\/strong>\u3057\u307e\u3059\u3002<\/p>\n

    \u6d88\u8cbb\u8005\u306b\u5546\u54c1\u3092\u300c\u8a8d\u8b58\u300d\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u65b9\u6cd5\u306f\u3001\u307e\u305a\u306f\u6d88\u8cbb\u8005\u306e\u300c\u6ce8\u610f\u300d<\/strong>\u3092\u5f15\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n

    \u3053\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u306f\u3001\u5e83\u544a\u3092\u4f5c\u6210\u3057\u3001\u591a\u304f\u306e\u6d88\u8cbb\u8005\u306e\u76ee\u306b\u300c\u5546\u54c1\u300d\u304c\u3068\u307e\u308b\u3088\u3046\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u554f\u308f\u305a\u3001\u3067\u304d\u308b\u9650\u308a\u305f\u304f\u3055\u3093\u306e\u30e1\u30c7\u30a3\u30a2\u306b\u5e83\u544a\u3092\u51fa\u7a3f\u3059\u308b\u306e\u304c\u7406\u60f3\u7684\u3067\u3059\u3002<\/span><\/p>\n

    Interest\uff08\u8208\u5473\uff09<\/h3>\n

    \u5546\u54c1\u306e\u5e83\u544a\u3092\u76ee\u306b\u3057\u305f\u6d88\u8cbb\u8005\u306f\u3001\u81ea\u5206\u306e\u597d\u307f<\/strong>\u306b\u5408\u3046\u3001\u3042\u308b\u3044\u306f\u30cb\u30fc\u30ba<\/strong>\u306b\u5408\u3046\u5546\u54c1\u306b\u5bfe\u3057\u3066\u8208\u5473\u3084\u95a2\u5fc3<\/strong>\u3092\u6301\u3061\u307e\u3059\u3002<\/p>\n

    \u30aa\u30f3\u30e9\u30a4\u30f3<\/strong>\u3067\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u306e\u3067\u3042\u308c\u3070\u3001LP<\/strong>\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff09\u3092\u4f5c\u6210\u3057\u3001\u5546\u54c1\u753b\u50cf\u3084\u4f7f\u7528\u65b9\u6cd5\u306e\u52d5\u753b\u7b49\u3082\u7528\u3044\u3066\u3001\u5546\u54c1\u306e\u30e1\u30ea\u30c3\u30c8\u3084\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8<\/strong>\u3092\u6d88\u8cbb\u8005\u306b\u30a2\u30d4\u30fc\u30eb\u3057\u307e\u3059\u3002<\/p>\n

    \u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u3082\u3001\u5546\u54c1\u304c\u9b45\u529b\u7684\u306b\u6620\u308b\u5199\u771f\u3084\u6587\u7ae0\u3092\u63b2\u8f09\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

    \u6d88\u8cbb\u8005<\/strong>\u304c\u300c\u3053\u306e\u5546\u54c1\u306f\u81ea\u5206\u304c\u6b32\u3057\u3044\u30bf\u30a4\u30d7\u3060\u300d\u300c\u3053\u306e\u5546\u54c1\u3092\u4f7f\u3063\u3066\u307f\u305f\u3044\u300d\u7b49\u3001\u6d88\u8cbb\u8005\u306e\u300c\u8cfc\u8cb7\u610f\u6b32<\/strong>\u300d\u3092\u3044\u304b\u306b\u523a\u6fc0\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u304c\u3001\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

    \u3053\u3053\u307e\u3067\u306f\u300cAIDMA\u300d\u3068\u540c\u69d8\u306e\u6d41\u308c\u3067\u3057\u305f\u304c\u3001\u3053\u306e\u5f8c\u306eSearch\uff08\u691c\u7d22\uff09\u3068Share\uff08\u5171\u6709\uff09\u306f\u3001\u300cAISAS\u300d\u72ec\u7279\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/span><\/p>\n

    Search\uff08\u691c\u7d22\uff09<\/h3>\n

    Interest\uff08\u8208\u5473\uff09\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u5546\u54c1\u306b\u8208\u5473\u3092\u6301\u3063\u305f\u306e\u3067\u3001\u5373\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u6d88\u8cbb\u8005\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u304c\u3001\u5927\u65b9\u306f\u305d\u306e\u5546\u54c1\u306e\u300c\u691c\u7d22<\/strong>\u300d\u3092\u59cb\u3081\u307e\u3059\u3002<\/p>\n

    WEB\u898b\u305f\u5546\u54c1\u304c\u3044\u304b\u306b\u9b45\u529b\u7684\u306b\u6620\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u5b9f\u969b\u306e\u5546\u54c1\u304c\u76ee\u306e\u524d\u306b\u3042\u3063\u3066\u3001\u89e6\u3063\u305f\u308a\u3001\u5927\u304d\u3055\u3092\u78ba\u8a8d\u3067\u304d\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

    \u305d\u3053\u3067\u3001\u300c\u3053\u306e\u5546\u54c1\u306f\u3001\u4f7f\u3044\u3084\u3059\u3044\u306e\uff1f\u300d\u300c\u5b9f\u969b\u306e\u8272\u3084\u30b5\u30a4\u30ba\u611f\uff1f\u300d\u300c\u5546\u54c1\u306e\u52b9\u80fd\u901a\u308a\u306e\u52b9\u679c\u306f\u671f\u5f85\u3067\u304d\u308b\uff1f\u300d\u7b49\u3001\u3055\u307e\u3056\u307e\u306a\u7591\u554f\u70b9\u3092\u3059\u3067\u306b\u8cfc\u5165\u3057\u305f\u6d88\u8cbb\u8005\u306e\u53e3\u30b3\u30df\u7b49<\/strong>\u3092\u63a2\u3057\u3066\u53c2\u8003\u306b\u3057\u307e\u3059\u3002<\/p>\n

    \u305d\u3053\u3067\u3088\u3044\u8a55\u4fa1\u304c\u591a\u3051\u308c\u3070\u3001\u7d0d\u5f97\u3057\u305f\u6d88\u8cbb\u8005\u306f\u6b21\u306eAction\uff08\u884c\u52d5\uff09\u3092\u8d77\u3053\u3057\u307e\u3059\u3002<\/span><\/p>\n

    Action\uff08\u884c\u52d5\uff09<\/h3>\n

    \u691c\u7d22\u3057\u305f\u7d50\u679c\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u300c\u8cfc\u5165\u3057\u3066\u3082\u3044\u3044<\/strong>\u300d\u3068\u5224\u65ad\u3057\u305f\u6d88\u8cbb\u8005\u306f\u3001\u3053\u3053\u3067\u3084\u3063\u3068Action\uff08\u884c\u52d5\uff09\uff1d\u5546\u54c1\u3092\u8cfc\u5165\u3057\u307e\u3059\u3002<\/p>\n

    Share\uff08\u5171\u6709\uff09<\/h3>\n

    Action\uff08\u884c\u52d5\uff09\u5f8c\u3001\u5546\u54c1\u3092\u5229\u7528\u3057\u305f\u6d88\u8cbb\u8005\u306f\u3001\u305d\u306e\u611f\u60f3\u3092\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305fWEB\u30b7\u30e7\u30c3\u30d7\u306e\u300c\u53e3\u30b3\u30df\u6b04<\/strong>\u300d\u7b49\u306b\u66f8\u304d\u8fbc\u307f\u307e\u3059\u3002<\/p>\n

    Search\uff08\u691c\u7d22\uff09\u3057\u3066\u3001\u3053\u306e\u53e3\u30b3\u30df\u306b\u305f\u3069\u308a\u7740\u3044\u305f\u65b0\u898f\u306e\u6d88\u8cbb\u8005\u304c\u3001\u5546\u54c1\u306e\u8a55\u4fa1\u304c\u3088\u3051\u308c\u3070\u3001Action\uff08\u884c\u52d5\uff09\u3078\u3068\u9032\u3080\u53ef\u80fd\u6027\u306f\u9ad8\u3044<\/strong>\u3067\u3057\u3087\u3046\u3002<\/p>\n

    \u3064\u307e\u308a\u3001\u5546\u54c1\u306e\u8a55\u4fa1\u304c\u3088\u3051\u308c\u3070\u3001Search<\/strong>\uff08\u691c\u7d22\uff09\u2192Action<\/strong>\uff08\u884c\u52d5\uff09\u2192Share<\/strong>\uff08\u5171\u6709\uff09\u2192Search<\/strong>\uff08\u691c\u7d22\uff09\u3068\u3001\u30eb\u30fc\u30d7\u3092\u7e70\u308a\u8fd4\u3057\u307e\u3059\u3002<\/p>\n

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